"1o min with VIBRO POWER is equivalent to 1 hour of tiring training." So that's it. The fórmula mágica. This could be a videogame. How cool it would be to eat and eat while vibrating and not being worried about calories. Such a wonderful world.
As a creative and an AD my heart hurts each time I see a dead ad in a newspaper, on the street or on TV.What I mean by ‘dead’ you ask me? Well, it’s what I call an empty concept, an ad that fails to inspire, invoke or do anything to find out more about it. It’s an ad without a future. Think, whiter than life smile on a toothpaste ad; a macho man with big tools and no idea how to use them; a logo bigger than the ad itself; a blond teenager acting like an angel; a slow motion on a healthy running dog; a billboard that has more words than the Bible...This is my war on dead ads occupying precious space – space that should inspire, make you dream and want to visit that too-often- crappy website…I’m going to try to bring back the dead, insert some life into the boring and the destructive. Let’s make art!
3 comentarios:
Make the logo smaller!
It is a proposal for a videogame, like Nintendo. :)
I got this much - but the logo is ugly. :)
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